Examining the different methodologies available for exporting data from Google Analytics (GA4 Properties) into BigQuery and the pros and cons of each approach.
Let’s look at different ETL tool options for some common paid media data sources. In our evaluation we shall compare coverage, pricing, and sync frequency.
SQL window functions can be very useful when it comes to high power manipulation of your datasets. However, it is important to understand the importance of using the correct tie breakers to ensure you have consistent results.